Academic journal article International Journal of Sports Marketing & Sponsorship

Legato Sponsors Yachting Legend Tony Bullimore. (Company Round-Up)

Academic journal article International Journal of Sports Marketing & Sponsorship

Legato Sponsors Yachting Legend Tony Bullimore. (Company Round-Up)

Article excerpt

Legato Systems Inc., a leader in enterprise storage management, has agreed to sponsor the catamaran captained by renowned yachtsman Tony Bullimore, and his international team, who are participating in the world's most challenging sailing event -- "The Race".

The newly rebranded catamaran, now known as "Team Legato", will compete against a select fleet of world class Formula 1 racing yachts to win The Race, a non-stop 27,000-mile sprint around the world that will start from Barcelona, Spain, on 31 December.

Team Legato's involvement in this high profile yacht race is designed to raise the brand awareness of Legato and promote the company's leading position in the enterprise storage management market. Team Legato is also being supported by a number of partners and customers.

The Race will be one of the world's top 10 sporting events in 2001. Already significant coverage is guaranteed worldwide through print and broadcast media, including the Internet. The high-technology cameras and satellite equipment on board Team Legato will ensure that over 125 television stations worldwide will receive the footage they all need.

Charles M. Lucci, vice president and general manager at Legato Systems, EMEA, stated: "Legato is very excited in joining forces with such a well-known personality in the field of yachting as well as a premier multi-national crew. …

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