Internet Resources and Services for International Marketing and Advertising: A Global Guide

Article excerpt

By James R. Coyle. Global Guides to Internet Business Resources. Westport, Conn.: Oryx, 2002. 372p. alkaline $49.95 paper (ISBN 1-57356-407-9).

Books listing Web sites are of dubious usefulness considering they are soon out-of-date by the time they have reached the library shelf. James R. Coyle's Internet Resources and Services for International Marketing and Advertising is to some degree an exception to this generalization thanks to his highly critical evaluation process and his high standards for inclusion. A professor of Internet marketing at the Zicklin School of Business, Baruch College, City University of New York, he has put together a truly useful collection of Web resources on marketing and advertising.

This guide contains references and annotations to more than 2,000 sites, covering more than 150 countries. The book is organized into sections on general Web resources for business, general Web resources for advertising and marketing and then by continent. Within each continent Web sites are organized by country. Each country section is divided into three categories: general business, general research, and advertising and marketing. Annotations range from brief to very brief, but are generally fairly informative.

This work includes a good mix of commercial, organizational, and academic Web sites, including a nice selection of online journals. …


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