Academic journal article International Journal of Sports Marketing & Sponsorship

Editorial Policy

Academic journal article International Journal of Sports Marketing & Sponsorship

Editorial Policy

Article excerpt

The purpose of IJSMS is to bring together academics and practitioners in one forum with the intent of furthering the knowledge and understanding of sports marketing and sponsorship. We interpret marketing and sponsorship broadly to include issues involving individual, team, event or organisation marketing and sponsorship; event management; advertising; and, broadcasting. To this end, we encourage submissions from academics and practitioners relating to these topics from a wide variety of perspectives including management, strategy, politics, history, cultural studies, sociology, psychology and economics.

All articles should be written, primarily, to inform those practitioners involved in the sports marketing and sponsorship industry. Articles that detail the results of original work are accorded high priority, but we also invite reports on new or revised business techniques, perspectives from practitioners and politicians on contemporary issues, and the results of surveys. Book review essays will also be welcomed.

IJSMS will not accept submissions under review with other publications. If the manuscript is previously published or copyrighted elsewhere, specific permission must be obtained from the Editor prior to submission. All submissions will be peer reviewed, usually by three reviewers. Authors will normally receive a decision regarding publication within six to 12 weeks. At this point, further instructions will be given regarding the publication process. Unfortunately, manuscripts cannot be returned.

Format & Style

All submissions should be written for an intelligent, informed audience primarily made up of senior managers. Research articles should be well grounded conceptually and theoretically, and be methodologically sound. Qualitative and quantitative pieces of research are equally appropriate. Jargon should be reduced to an absolute minimum with technical language and acronyms clearly defined.

It is preferred that authors submit their manuscript together with a covering letter to the Editor by e-mail at the address below. …

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