Academic journal article Research Quarterly for Exercise and Sport

The Importance of Motivational Factors and Demographic Attributes at the Design, Marketing, and Implementation of Successful Volunteer Recruitment Programs: What Sport and Recreation Professionals Should Investigate First. (Leisme and Recreation)

Academic journal article Research Quarterly for Exercise and Sport

The Importance of Motivational Factors and Demographic Attributes at the Design, Marketing, and Implementation of Successful Volunteer Recruitment Programs: What Sport and Recreation Professionals Should Investigate First. (Leisme and Recreation)

Article excerpt

In recent years volunteer labor emerges as one of the core components of sport service delivery, and plays a significant role in the overall success of recreational sport competitions. However, societal changes and emerging trends create a compelling need for leisure organizations to reevaluate what is known about recruiting, coordinating and retaining volunteers. An extensive literature review revealed that, what we know today regarding the internal structure of motivation to volunteer in sports remains in an embryonic stage. In addition, questions regarding the demographic profile of sport volunteers or the primary motives that influence them to participate in volunteer activities have not been adequately addressed. The goal of this study was to provide organizers of recreational sport events the information needed to design, market, and implement successful volunteer recruitment programs. Specifically, this study focused on the following objectives: a) to investigate the demographics of volunteers for a ma rathon event; b) to examine the primary motives that influence the decision of sport volunteers to offer their services; and c) to explore the major dimensions of sport volunteerism. The event selected for the purposes of this study was the Country Music Marathon, a running event with international participation held in Nashville, Tennessee. …

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