Academic journal article Management Revue

Genderdax - Top Companies for Women with High Potentials

Academic journal article Management Revue

Genderdax - Top Companies for Women with High Potentials

Article excerpt

genderdax is a new information platform on the internet, offering a comprehensive overview of working conditions and specific opportunities to women with high potential to develop their careers in selected German companies. "Gender" refers to the issue of equal opportunities for women and men. As in case of the German stock exchange (Deutsche Börse), the word "dax" refers to an exclusive circle of top companies, genderdax is supported by the German Federal Ministry for Family Affairs, Senior Citizens, Women and Youth (Bundesministerium für Familie, Senioren, Frauen und Jugend, BMFSFJ).

genderdax represents a select choice of innovative companies in Germany that are especially interested in promoting women professionals and experts: young women with high potential, established highly-qualified women managers, women returning to work and also dual career couples. The start of the project was in the summer of 2005 and as of November of the same year nine large companies had already been listed in the genderdax, among them four of the top ten German banks: Booz Alien Hamilton (Munich), Commerzbank AG (Frankfurt), Deutsche Bank AG (Frankfurt), Dresdner Bank AG (Frankfurt), Fraport AG (Frankfurt), Robert Bosch GmbH (Stuttgart), Volkswagen AG (Wolfsburg), WestLB AG (Düsseldorf) and ZMD AG (Dresden).

Women with high potential frequently have great expertise, a great deal of practical experience and generally are highly motivated. Most are very interested in international postings and, when given the opportunity to do so, tend to be highly successful. They display a high degree of loyalty to their company, and, if given appropriate support, they do not change jobs simply to further their careers. Many companies now recognize the value of such qualified women with great promise, and consequently provide coaching and systematic career development for such individuals.

For the registered companies genderdax provides various advantages:

* a unique opportunity to specifically target highly qualified women. …

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