Academic journal article Journalism History

Cubans and the Mass Media in South Florida

Academic journal article Journalism History

Cubans and the Mass Media in South Florida

Article excerpt

Soruco, Gonzalo R. Cubans and the Mass Media in South Florida. Gainesville: University Press of Florida, 1996. 150 pp. $39.95.

It is not often that a brief book packs as much historical and research methodology information as does Gonzalo Soruco's Cubans and the Mass Media in South Florida. The major theme of the book, however, is Cuban media use in Dade County. This provides insight into the difficulties of conducting research into the South Florida Hispanic community. The book's 150 pages do provide a brief history of Hispanic mass media in South Florida as they relate to the post-Batista Cuban migrations, and this is its value to journalism historians.

Although the book's title implies a comprehensive look at Cuban media history in South Florida, it omits earlier Cuban media activity such as "Cuban News," which appeared in Miami in 1935. While Cubans fleeing Spanish rule settled in Key West and Ybor City (Tampa) in the nineteenth century, others settled in Miami following rebellions in this century. The lasting impact of Cubans in Florida has been in the migrations since Castro seized power in 1959. This is the Cuban community in which Soruco, an associate professor at the University of Miami, lives and about which he writes.

The Cuban community differs from other Hispanic groups in South Florida by its higher education, greater income, and conservative political outlook. As a result, the Cuban community is able to influence the economy, politics, and media practices of Miami. The sheer number of Cubans in Dade County has forced the Miami Herald to consider them in its marketing plans and to produce a Spanish-language version of the paper.

Local media also have changed traditional liberal political orientations to reflect the conservatism of the Cuban community. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.