Academic journal article College and University

Editor's Note

Academic journal article College and University

Editor's Note

Article excerpt

Is there a common definition and an optimal organizational structure for enrollment management? David Kalsbeek, DePaul University, examines the four orientations to enrollment management that have emerged over the past 30 years, along with an analysis of their strengths and shortcomings.

Most institutions seek to enroll a talented and diverse class using a limited amount of financial aid, which has resulted either in the use of standard predictive models or the development of econometric models to predict enrollment. Instead of calculating price sensitivity for the average student in the admissions pool, Linda Siefert and Fred Galloway, University of San Diego, have developed an econometric model that allows price sensitivity to vary by student, allowing admissions and financial aid professionals to maximize the value of each additional scholarship dollar to achieve their enrollment goals.

George V. Govan, Spangdahlem Air Base, Germany, Sondra Patrick, George Mason University and Cherng-Jyn Yen, The George Washington University, examine high school student decision-making strategies based on student characteristics, college information sources, and financial aid packaging and recommend the development of a college information grid that can be used to help students find the institution that will best meet their needs.

How can postsecondary institutions assist students by recruiting them for majors and careers offered by the institution that are a good fit for the student? …

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