Message from the Editor

Article excerpt

Happy New Year and welcome to our first issue for the year 2003! I want to begin by thanking our wonderful Editorial Board for all their efforts in making The Journal of Applied Management and Entrepreneurship an ongoing forum for research dedicated to the practice of management and entrepreneurship. I also want to thank our readers for their enthusiastic support of JAME and our authors for choosing us to showcase their work.

This issue includes the diversity of subject matter that is becoming routine in JAME. Topics include international management, brand valuation, resistance to change, distance learning, and executive compensation. The common thread is that each topic is timely and important in today's business environment. The first article, "Gender Differences and Organizational Adaptation/Withdrawal in a Mexican Assembly Plant," by Lovett and Galy provides some cultural insight to the way Mexican men and women react to job dissatisfaction in a manufacturing environment.

Next, Abratt and Bick investigate brand evaluation as a key managerial issue in their article entitled, "Valuing Brands and Brand Equity: Methods and Processes." Brand valuation research is reviewed along with obstacles to brand valuation and valuation approaches. In keeping with the mission of JAME, guidelines are provided for practicing managers in terms of a process of valuing brands.

The third article, "Employees Actually Embrace Change: The Chimera of Resistance," by Dent and Powley appeared in the April 2002 issue of JAME; however, publishing errors in the charts associated with the article prompted us to reprint the correct article in this issue. Our apologies to the authors and our gratitude for their cooperation.

Article four, "Distance Learning Programs for Career-Change Business Educators" by Tesone and Ricci, provides insight into an important trend in management education. Specifically, the article suggests a model for online doctoral programs designed to meet the increasing demand for full time business professors. This model is aimed at working professionals who currently teach part time in business schools around the country. Many of these excellent instructors could transition to full time faculty status if given the opportunity to pursue the needed academic and research qualifications without giving up their current positions. …


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