Academic journal article Journal of Applied Management and Entrepreneurship

The Entrepreneurial Journey

Academic journal article Journal of Applied Management and Entrepreneurship

The Entrepreneurial Journey

Article excerpt

The Entrepreneurial Journey Thomas J. O'Malia and Margaret H. Whistler Thompson Publishing (2003) 323 Pages, softcover, $70.95

Synopsis

Using practical, non-theoretical, and interesting narrative, examples, and exercises, this book sets out to answer three questions of meta-importance to (potential) entrepreneurs: (1) who are entrepreneurs?, (2) how do entrepreneurs start companies?, and (3) why do entrepreneurs start companies? In doing so, the authors engage readers to answer for themselves three related questions: (1) are you an entrepreneur?, (2) given your skills and mind-set, do you wish to start your entrepreneurial journey?, and (3) what is the motivation that will carry you forward to your goal? The section on 'who' entrepreneurs are focuses on successful examples of those who have made it, with the intent of offering a baseline of comparison to readers. Myths are debunked and fundamental prerequisites to success are emphasized.

The book is structured ideally, using 13 chapters, many subtitles, and margin notes. While the totality of the book is laudable and helpful, there are some topics which I believe are particularly well-treated. They include:

* the difference between entrepreneurs and managers

* the four stages of an entrepreneurial company

* sources of new ideas and protection of ideas

* identifying distribution channels

* developing business and marketing plans

* financing your start-up

Readability

The book is well organized, rooted in good research yet simultaneously easy-to-read. It is rated as a 4 where a 10 requires intense concentration. And, indeed, this rating has less to do with the structural aspect of the book and more to do with the thoughtprovoking ideas and challenges the reader is left with.

Recommended Audience

Any manager, employee, professional, or dreamer who has ever had an idea that they thought would make them a million bucks! …

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