Academic journal article et Cetera

Cigarettes: Anatomy of an Industry from Seed to Smoke

Academic journal article et Cetera

Cigarettes: Anatomy of an Industry from Seed to Smoke

Article excerpt

Tara Parker-Pope. Cigarettes: Anatomy of an Industry from Seed to Smoke. New York: New Press, 2001.

Cigarettes are the world's most conspicuous consumer product and arguably the biggest business success of the twentieth century. In her new book Tara Parker-Pope, a reporter for the Wall Street Journal, provides some interesting insights and background on this $350 billion industry.

Much of the information Parker-Pope supplies is presented in chart form. Her data is informative and often provocative. For example:

I. World's Most Popular Cigarette Brands

Marlboro (Philip Morris), with 9.4% world market share, is the leader. Mild Seven (Japan Tobacco - 2.790 and L&M (Philip Morris - 1.8%) are number two and three.

II. Biggest Tobacco Companies in the World

The China National Tobacco Corp., with 32.7% global market share, is the biggest tobacco company on the planet. Philip Morris (USA), with 17.396 market share, and British American Tobacco Co. (UK), with 16.096, are number two and three.

III. Tobacco Taxes Around the World

Great Britain taxes the most - 79.6% of retail price. France is next, 76.1%, and then comes Belgium, 73.7%. The United States is fifteenth - 39.5%.

IV. Average Value Per Acre of Various Crops

Tobacco is valued at $4,089 per acre. Cotton brings in $623, corn $278, hay $187, soybeans $170, and wheat $140. …

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