Academic journal article Journal of Applied Management and Entrepreneurship

MBA in A Box

Academic journal article Journal of Applied Management and Entrepreneurship

MBA in A Box

Article excerpt

MBA In A Box Joel Kurtzman and Glen Rifkin Crown Business Books (2004) 384 pages, Hardcover, $34.95

Reviewed by: Mel Perm, University of Oklahoma

In reviewing MBA in a Box it was not until reading the back cover that I was able to place the work in a more valuable context, i.e. Masters of Business -with Attitude. The authors have designed this guide for people who do not have an MBA degree but seek a deeper understanding of today's key business concepts, vocabularies and challenges.

The book is divided into sections which represent a typical set of core curriculum classes in the majority of leading business schools. The series of writings seems to attempt a more holistic, societal view of what forces can affect business decisions and why ignoring some of these forces can lead to disaster.

The book contains articles by some of the better known and better respected business educators across the country and, as such, should carry a sense of legitimacy early in its printing. The set of writings is a fairly "easy read" with tone and vocabulary aimed at the business layperson.

This reviewer finds the chapter order to be of interest. It may be of no intended significance, but innovation and the environment merit the first set of readings with leadership and communications ranking in the latter parts of the book. If we can believe what we are told by contemporary corporate leaders, communication skills (spoken and written, individual and team based) and leadership skills have become of paramount importance to a graduating MBA. It is interesting that these skills are given secondary status in the book's contents.

The book targets four potential audiences. First are executives, particularly those middle managers without an advanced business degree but who seek to better understand some of the deeper issues behind business headlines. …

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