Academic journal article Journal of Applied Management and Entrepreneurship

Turbo Strategy: 21 Powerful Ways to Transform Your Business and Boost Your Profits Quickly

Academic journal article Journal of Applied Management and Entrepreneurship

Turbo Strategy: 21 Powerful Ways to Transform Your Business and Boost Your Profits Quickly

Article excerpt

Turbo Strategy: 21 Powerful Ways to Transform Your Business and Boost Your Profits Quickly Brian Tracy AMACOM (2003) 159 pages, softcover, $19.95

Reviewed by: Angela Charter, Director, Human Resources Initiatives - Hudson Valley Hospital Center

Synopsis

Turbo Strategy is a book describing methods to help accelerate and improve an individual's efforts with regard to personal and business success. It is methodically written in twenty-one chapters that succinctly describe specific steps one can take in order to improve sales, grow their business, reach personal goals and generally refine efforts to reach desired results. The chapters are brief and concise, and are organized through a series of phrases followed by explanations describing how one would go about accomplishing these suggested actions.

Readability

I would rate the readability as a three. It was a quick read, to the point, with a crisp and functional writing style.

Recommended Audience

Although the subtitle references transforming business and boosting profits, I found most of it quite applicable and useful, even though I currently work for a not-for-profit hospital. Some of the sales techniques recommended were easily transferable to someone seeking efficiencies and best practices in other pursuits. I feel that it provided good, common sense guidance to a primary audience of entrepreneurs and small business owners. It would also be an excellent read for business students, and anyone seeking best practices in any business related quest.

Most Interesting Part

I can say in all honesty that the book held my interest throughout. I was especially intrigued by Tracy's advice to be constantly reinventing your organization. He suggests always being on the lookout for what's working, what's not working as well, changes in the market, etc. …

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