Academic journal article Manager

Do You Have an Internet Policy to Protect Your Business?

Academic journal article Manager

Do You Have an Internet Policy to Protect Your Business?

Article excerpt

Websites promoting user-generated content - where individuals are able to post and edit material of their choice - have become the fastest-growing online brands in the UK this year, according to research published by Nielsen/ NetRatings.

As a result, employment law experts say managers should keep a close eye on the online activities of their employees whose potential actions could reflect badly on the businesses. Mark Higgins, head of employment at national law firm Betesh Fox, urges employers to keep up to date with Internet trends so they can protect themselves from employees with a grievance, or embarrassing footage that could bring their company into disrepute.

Says Mr Higgins, "Peer-to-peer interaction is not governed by revenue. It's governed by the interests of the people who post on the website and this is where the popularity arises. Companies have been caught out by employees posting negative stories about their business in online diaries or blogs, but this new generation of interactive websites allows users to post videos taken from camcorders and mobile phones. …

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