Academic journal article Manager

DEALING WITH DARWIN How Great Companies Innovate at Every Phase of Their Evolution

Academic journal article Manager

DEALING WITH DARWIN How Great Companies Innovate at Every Phase of Their Evolution

Article excerpt

Recent Books DEALING WITH DARWIN How Great Companies Innovate at Every Phase of their Evolution by Geoffrey A. Moore Published by Capstone, a Wiley Company ISBN 1841127175 304 pages. Paperback RRP £14.99* www.wileyeurope.com

THIS book sets out to illustrate how established companies can prevent their own extinction, but the subtitle is misleading. It's not just for the "great" companies; it's for the small and medium enterprises too.

As Geoffrey Moore acknowledges, "He got an unprecedented offer" in that he was able to work with Cisco Systems, a company renowned for successful innovation. The result is an unashamedly challenging book (even in terms of language and style), but one worth the effort. For example, jargon like "complex-systemsorientated enterprise" or "single-architecture enterprise" may seem unnecessary, but it captures precisely what is meant, and what goes on in the company. …

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