Academic journal article South Asian Journal of Management

Yaga Consulting Paying the Price of Principled Leadership?[dagger]

Academic journal article South Asian Journal of Management

Yaga Consulting Paying the Price of Principled Leadership?[dagger]

Article excerpt

In an age of growing competition, management is much spoken about as planning and implementing strategy for "business growth". However, there are rare breed of leaders who view management as being uniquely rooted and firmly grounded in "principled leadership". Yaga Consulting Pvt. Ltd. (YCPL), impelled by the founder's unique and profound vision of being knowledge-driven not-for-profit alone venture, committed to self-actualization and social impact, has surely built a brand for itself as a model for sustained commitment to principled leadership. Having known for executing great projects for reputed organizations in several countries, it could have all set to become a premier commercial consulting corporation in India. At the heart of being rooted in such unique vision lie certain fundamental difficulties. Has it sacrificed its quantitative growth by being different? In a growing commercial business world, is it pragmatic to be less commercial and shunning direct marketing? How is it going to attract the high caliber human resources? How will it accomplish the challenging tasks ahead without offering competitive financial incentives? Does YCPL as a brand, its uniqueness and knowledge, dependent on the promoter's life span? Is there a new path that can be chartered to grow it as a true business leveraging on its strengths without sacrificing values and principles?


It was a hot summer day on June 23, 2005. Prof. YRK Reddy (YRK), a renowned academician, was warmly delivering the 4th Foundation Day lecture of the National HRD Network on "Management Education-New Challenges for HRM" in Hyderabad, India. The audience comprised of management students, teachers, and practitioners. YRK glanced at the audience, and called for some serious thought. "Management education is receiving its worst bashing is time for management professionals to stop being aristocratic, mistaking their calling to be a high-level-high-paying science." The audience eagerly listened. "How do we make that happen?", a senior HR manager in the audience asked. YRK responded patiently, "To begin with, management students should be taught to view management more as a vocation and focus on the practice of management, where it happens, at the common decision level-and with dedication to values." He paused, and continued, "I urge the National HRD Network to commission a serious study and research on what is required to make management education more relevant to the current operating demands."

One of the members in the audience was Prof. S Pratap Reddy (SPR), Chairman and Founder, Dhruva College of Management, Hyderabad, India, ranked as one of the highly reputed among the approved business schools in the state of Andhra Pradesh. SPR had a keen sense of interest in bringing about a positive change through management education. He had extensively studied principled leaders who led through practice. SPR made a note to obtain an appointment with YRK to learn more about the parameters and challenges to make management education more practical and relevant. He wished to know how YRK through his own venture YCPL had implemented the principled leadership to demonstrate a personal and sustained commitment to what he had meant during the course of his talk.


YRK, recognized nationally and internationally as a pioneer in strategic HR and corporate governance, had an interesting career, spanning academic, consulting and industrial world.

After a postgraduate degree in personnel management and industrial relations from the Andhra University, YRK joined DCM-Shriram Group of Industries as Executive Trainee in 1973. Within 18 months, YRK switched to academics with an appointment at ASCI, a prestigious management institute for practicing managers and public officials. On a fellowship, he studied further for an MBA at the Leeds University in 1976 with Finance as an elective, and later completed his Ph. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed


An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.