Academic journal article Career Planning and Adult Development Journal
Cover Letter Magic: Trade Secrets of Professional Resume Writers (2Nd Edition)
Cover Letter Magic: Trade Secrets of Professional Resume Writers (2nd edition), by Louise M. Kursmark. 2004. Indianapolis, IN: JIST Publishing. 412 pages, Soft Cover, $16.95.
Intended Audience: A, D
Major Headings from Table of Contents:
Creating and Distributing Your Cover Letter; Sample Cover Letters; The Total Job Search: Thank-You Letters, Recruiters, and Resumes.
How is the book most useful for its intended audience?
The book is both a step-by-step guide through the initial cover letter and resume writing /job search process and a great reference tool as the job search unfolds and new opportunities and challenges arise.
The top five things you learned from reading this book:
1. The broadcast letter - exactly what is it and how to use it.
2. Use the "borders" feature rather than underlining.
3. Keep e-letters short so that readers won't have to scroll to read.
4. Cover letters should really be called "Career Marketing Letters!"
5. Clever quotations, appropriately applied, can make a cover letter stand out.
Cover Letter Magic is designed as a step-by-step guide through the intricacies of creating winning cover letters that throw open doors to interviews. It is written in a clear, personable style that will motivate and empower any reader: from nervous beginning job seekers who want to feel confident about the tools in their job search kit to more advanced career professionals in search of a competitive edge. In fact, the book's information is highly useful to anyone with a new product or service to sell. And it accomplishes the nearly impossible feat of showing how cover letter writing can be creative and fun!
Like its companion volume, Resume Magic, the classic by Susan Whitcomb, Cover Letter Magic is well-organized and extremely thorough, worth its weight in job offers. Subjects include what cover letters really are (selling tools that should be called "career marketing letters"), the top 10 strategies for writing winning cover letters, how to develop your key selling points, the method behind the words you choose, the critical importance of knowing your target company's needs and challenges and the role that plays in your letters, the how-to's of the electronic cover letter, the tools of the trade (fonts and formatting), and the 10 different types of cover letters and when to use them. …