Academic journal article et Cetera

Echoes and Reflections: Media Ecology as a Field of Study

Academic journal article et Cetera

Echoes and Reflections: Media Ecology as a Field of Study

Article excerpt

Lance Strate. Echoes and Reflections: Media Ecology as a Field of Study. Creskill, NJ: Hampton Press, 2006.

Media ecology, defined as a study of media as environments, has been described by Neil Postman as "general semantics writ large." Aside from Postman, Marshall McLuhan is most closely associated with media ecology, and McLuhan's famous aphorism, "the medium is the message," can be considered the first axiom of this discipline. Echoes and Reflections explores the multiple meanings of McLuhan's densely packed statement, as well other many other facets of media ecology.

The book is divided into two parts. Part One, entitled "A Media Ecology Review," provides an objective overview of the field. Subjects covered in this part include a discussion of the work of Neil Postman, Marshall McLuhan, Walter Ong, Harold Innis, Lewis Mumford, and Jacques Ellul; a discussion of the formal roots of media ecology in the study of language and symbolic communication; and a general discussion of media ecology as an intellectual approach.

Part Two, entitled "Narcissism and Echolalia: Sense and the Struggle for the Self," presents a subjective personal statement about the author as a communication scholar and how the field of media ecology relates to his own life. …

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