Academic journal article Manager

CITY SLACKERS: Workers of the World.You Are Wasting Your Time!

Academic journal article Manager

CITY SLACKERS: Workers of the World.You Are Wasting Your Time!

Article excerpt

CITY SLACKERS Workers of the world......You are wasting your time! by Steve McKevitt Published by Cyan Books ISBN 1-904879-72-1 192 pages. Hardback RRP £9.99*

www.cyanbooks.com

A robust and enjoyable rant is one way of looking at this book, as the author takes a sideswipe at some accepted business practices connected with the peripheral 'services' industry.

This would, however, be doing it an injustice, as the book has lots of interesting and telling points to make - all underpinned by sober statistics (£2.5 bn PR spend, 17% growth in the market, and so on). He also shrewdly notes the issue of demand in terms of people wanting to 'do' PR and points out that "precious few journalists over 35 would concur that they've got the best job in the world". As somebody well over that age, I also wonder why demand is so great, as Steve McKevitt describes some of the excruciating situations which the PR world seems to generate. …

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