Academic journal article College and University

Editor's Note

Academic journal article College and University

Editor's Note

Article excerpt

What does the future hold for enrollment management? Strategic Enrollment Management Conference leader and director of AACRAO Consulting Services Bob Bontrager looks at the demographic, economic, and institutional challenges facing the profession and describes how enrollment managers can lead their campuses in a comprehensive approach to addressing these challenges.

The influence of peers is extremely important to student success and plans for college attendance. Margaret Sallee and William G. Tierney, University of Southern California, describe how being involved in social networks helps students acquire information that can assist them in the accomplishment of their goals including college admission.

The accurate estimate of enrollment yield is critical to all institutions. Small colleges face unique challenges because they may lack the technical expertise to develop predictive modeling tools internally. Elliot N. Maltz, Willamette University, describes the creative approach he undertook to use internal resources to develop an interactive spreadsheet for enrollment management that brought the process of yield management in house leading to dramatic improvements in both operational performance and the achievement of strategic admission objectives.

Dannielle Joy Davis, University of Texas at Arlington, provides a comprehensive review of race neutral admission strategies such as class-based approaches and a comparison to their race-based alternatives.

As administrators begin to formulate approaches for compliance with new U.S. Department of Education regulations for collecting, maintaining, and reporting data on race and ethnicity, Amitai Etzioni, George Washington University, proposes a solution that involves data collection based on country of origin. …

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