Academic journal article Manager

THE RISE & FALL OF MARKS & SPENCER ...and How It Rose Again

Academic journal article Manager

THE RISE & FALL OF MARKS & SPENCER ...and How It Rose Again

Article excerpt

THE RISE & FALL OF MARKS & SPENCER ...And How it Rose Again by Judi Bevan Published by Profile Books Ltd ISBN 13 978 186197 898 1 31 5 pages. Paperback RRP £8.99*

www.profilebooks.com

FOR decades Marks & Spencer was the most successful retailer in the world. Its clothes were a byword for affordable quality and its food halls pioneered ready-prepared meals. Then, suddenly, the stores were regarded as being dowdy in the light of more trendy retailers, there was criticism that the management was slow to react to change, the customers deserted in droves and the shares plummeted.

However, recent company results indicate that the company is on the road to full recovery, and sales during Christmas 2006 were the cherry on the cake.

In this fully updated version of her award winning history of M&S, freelance business journalist Judi Bevan (author of Trolley Wars, the Battle of the Supermarkets) provides a fascinating insight into the history of this landmark organisation, and she asks and poses answers to the questions, "Why did Marks & Spencer collapse so precipitously? …

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