Academic journal article Manager

Double Offer for Manager Readers from SMEs

Academic journal article Manager

Double Offer for Manager Readers from SMEs

Article excerpt

Double Offer for manager readers from SMEs BRANDING YOUR BUSINESS Promoting your business, attracting customers and standing out in the marketplace by James Hammond Published by Kogan Page ISBN: 9780 749450731 224 pages. Paperback RRP £12.99*

www.kogan-page.co.uk

To mark the recent launch of its Business Enterprise Series, publisher Kogan Page is making two special offers to manager readers.

Firstly, for those who are involved with small to medium enterprises (SMEs) in the UK, James Hammond, author of one of the series titles, Branding Your Business, is offering a free one-day, one-to-one Brand Your Business seminar (only travel expenses will be charged) to each of two SMEs (see below for details of how to obtain further information).* This will be quite a coup for the fortunate organisations, because as a respected brand consultant, James usually commands the level of fees one would expect to pay for such experience and expertise. He is no stranger to the world of branding, having spent the last 27 years in brand management and strategy.

Secondly, all readers of manager can benefit from a 20% discount off the cover price of James's book, Branding Your Business (see below for details of how to take advantage of this offer).* *

In his one-to-one seminars, James explains how branding is the key to business survival and growth. …

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