Academic journal article Manager

START UP AND RUN YOUR OWN BUSINESS, 6th Edition

Academic journal article Manager

START UP AND RUN YOUR OWN BUSINESS, 6th Edition

Article excerpt

START UP AND RUN YOUR OWN BUSINESS, 6th Edition The essential guide to planning, funding and growing your new enterprise by Jonathan Reuvid Published by Kogan Page ISBN: 97807 49450618 320 pages. Paperback RRP £12.99*

www.kogan-page.co.uk

There are currently 400,000 business startups in the UK, but one in three fail within three years. This book helps entrepreneurs get to grips with the basics to develop an enterprise.

To quote the Mr Reuvid in his Introduction, "The author of this edition has started up and run businesses and can attest from experience to encountering most of the problems and difficulties discussed in the book. As before, the book is intended for entrepreneurs who have resolved to start up and grow their businesses into substantial enterprises serving a solid customer base and employing staff, (rather) than for self-employed sole traders who prefer working for themselves to being salaried employees. …

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