Academic journal article Manager

A Message from Angela Harnett, Iam Head of Awards

Academic journal article Manager

A Message from Angela Harnett, Iam Head of Awards

Article excerpt

Hello and welcome to another Professional Development Matters, the successor to Student Advisor.

In this issue we feature the fifth and final article in the Carl Evans/Mark Richardson Strategy in Action series. These articles have taken readers through a structured business planning process, comprising environmental analysis, internal analysis, linking strategy to markets, and evaluating the organisation structure in light of the internal/external analyses. Despite most organisations formulating their strategy in this structured way, a significant number fail to achieve their stated objectives. The implementation of strategy, or 'making it happen', is crucially important if organisations are to succeed. However, because this stage may involve significant changes to systems, activities, structures and culture, it is the most difficult to accomplish satisfactorily. …

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