Academic journal article JITTA : Journal of Information Technology Theory and Application

Three Papers on Application Use: Commitment to the Provider, Context Aware Applications, and Trust in Virtual Organizations

Academic journal article JITTA : Journal of Information Technology Theory and Application

Three Papers on Application Use: Commitment to the Provider, Context Aware Applications, and Trust in Virtual Organizations

Article excerpt

In this theory and empirical test study, Pihlström. (2007) explores user commitment to continue using mobile multimedia service content. She uses factors incorporated in TAM modeling, e.g., usefulness and ease of use, but also incorporates user attitudes toward the supplying organization, to create a richer model and one that is closely grounded in the practical realities of use outside the organization, in the chaotic world of competition and continuous innovation. She uses commitment theory to enrich TAM with new elements, such as commitment to provider and intention to use provider, to create a new model for this research.

Of course the determinants of long term use of an innovative technology are of high importance to managers and potentially valuable to firms in communication and IT industries. Understanding the importance of the relationship between the service provider and its customers over the long terms is a very important and potentially very valuable context for understanding. This research represents a welcome step to move research beyond looking at just the intrinsic qualities of a product, service, or technology to incorporating social aspects as well. Surely this research also suggests further development to incorporate cultural, behavioral, and service elements. There is a lot of important research contribution that could follow from this.

Context aware computing applications respond to the context in which they are used. Everyday examples that many of us have experienced (or are at least aware of) are those of the anti-lock braking and parking assistance applications in newer automobiles. These examples, however, don't incorporate the human-social context into their behavior. Henfridsson and Olsson (2007) seek to incorporate human interpretation into the study of such applications.

In the course of using a context aware application, such as an automotive navigation system, the user is likely to notice what she interprets as deviations between the applications output and reality. Over time she makes adjustments in her expectations of reality based on her experience with the application. These interpretations may deviate substantially from that intended by the application's designers. In some cases, the mental interpretive model developed by the user might be extremely important. For example, in an emergency situation, the interpretive mental model of the user might determine whether she takes appropriate action to get on course to her destination. …

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