This paper analyzes the strengths and existing problems in the development of China rural tourism, putting forward some main countermeasures in many areas: strengthening layout and industrial management; promoting the cultural taste of rural tourism products and how to improve the construction and management level of this industry. Additionally, it is discussed in which way that exerts the government's roles to push up corporately the development of rural tourism industry and living conditions of local people.
Key words: China, Rural tourism, Strengths, problems, countermeasure
Résumé: L'article présent analyse les points forts et les problèmes existant dans le développement du tourisme rural de Chine et propose des contre-mesures dans bien des domaines : le renforcement de l'arrangment et du management industriel, la promotion des produits culturels du tourisme rural et l'amélioration du niveau de construction et de management de cette industrie. En plus, l'auteur discute de quelle manière le gouvernement joue son rôle pour favoriser le développement du tourisme rural et améliorer les conditions de vie de la population locale.
Mots-Clés: Chine, tourisme rural, points forts, problèmes, contre-mesure
China rural tourism is a kind of new operation of tourism business. Based on folk cultures, gardening sights, farming tourism resources, etc, it provides different tour, leisum, entertainment and shopping services and experiences to urban tourists. According to the contents of this kind of new tourism model, it can be divided into sorts of types, such as rural sighting tourism, rural cultural experience tourism, holidays tourism, leisure tourism and eco-tourism, and so on. China rural tourism has following five operational transactions, including "Happy Farmer house" tourism near the main cities, visiting high-tech agricultural zones, new agricultural villages, the development of ancient hamlets and finally the brilliant views of farming works.
For having very rich natural and ecotourism resources, China should see a rapid and enormous development of her rural areas as long as they can face reasonably this kind of advantages, opportunities, and of course, many challenges.
2. THREE MAJOR STRENGTHS FOR DEVELOPING CHINA RURAL TOURISM
Firstly, there are great rich rural tourism resources, natural resources and man-made tourism resources, in such areas. But these precious resources still need to be developed and marketed people or organizations of insight.
Secondly, rural cultures are special and unique. In these areas, a tree, a river and even a mountain have its own stories and legends that provide a broad room and bright prospect for the rural tourism development in the future. Thirdly, environmental qualities are quite excellent in these areas. Nowadays, people living in urban cities usually have great stress and pressures on their shoulders, which make them to escape to rural areas to hobnob with the pure natural environment, improve their living qualities and pursuit new living fashions. Rural areas, undoubtedly, have much better water qualities, sound qualities, etc, than that in urban cities.
EXISTING PROBLEMS FACED BY THE DEVELOPMENT OF CHINA RURAL TOURISM INDUSTRY.
3.1 Lacking scientific and united layout and management
If the tourism layout of rural areas is not well planed from the start, as a result, the negative effects cannot be ignored in the following years. Besides, imperfect legislation system, bad sanitation and environment conditions can restrict the development of China rural tourism to some extents.
3.2 Not having various products forms
Existing products are quite alike, in other words, are short of changes. It will discourage tourists' consume, make it more serious for tourism services competition, enlarge the market crisis and low down the profits of their development.
3.3 Absence of characteristics of products