Academic journal article Canadian Social Science

Estimating the Value of Forestry Eco-Tourism Products by Contingent Valuation Method/ESTIMATION DE VALEUR DES PRODUITS ÉCO-TOURISTIQUES SYLVICOLS PAR LA MÉTHODE D'EVALUATION CONTINGENTE

Academic journal article Canadian Social Science

Estimating the Value of Forestry Eco-Tourism Products by Contingent Valuation Method/ESTIMATION DE VALEUR DES PRODUITS ÉCO-TOURISTIQUES SYLVICOLS PAR LA MÉTHODE D'EVALUATION CONTINGENTE

Article excerpt

Abstract:

CVM is a popular method of value evaluation in the world now, which functions on the public goods with non-use value such as environmental products etc. This paper aims to research the availability of CVM in Chinese forestry eco-tourism products value evaluation. We start from the advantages and limitation of CVM, hypothize the survey of WTP(willing to pay)in Yi Chun forestry eco-tourism area, which is performed in Harbin., and design the survey method, content and proceeding of questionnaire and the attentive problems when applying. After exploring the limitation of estimating Chinese forestry eco-tourism products in practice by CVM, we draw the conclusion that CVM can be widely spread in Chinese forestry eco-tourism products value evaluation.

Key words: CVM, Consumer surplus, Forestry eco-tourism products value, WTP

Résumé: La MEC est une méthode populaire d'évaluation de la valeur dans le monde d'aujourd'hui, qui s'applique aux biens publiques à valeur de non-usage tels que les produits environnementaux, etc. L'article présent vise à étudier la faisabilité de la MEC dans l'évaluation de valeur des produits éco-touristiqes sylvicols de Chine. Commençant par les avantages et les limites de la MEC, nons supposont l'enquête de WTP(willing to pay) dans la zone éco-touristique forestière Yi Chun accomplie au Harbin, élaborent la méthode d'enquête, les questions du questionnaire et la procédure, et prévoyont les problèmes potentiels dans l'application. Après l'étude des restrictions de l'évaluation des produits éco-touristiques sylvicols chinois par la MEC, nous arrivons à la conclusion que la MEC peut être largement appliquée dans l'évaluation de valeur des produits éco-touristiques sylvicols en Chine.

Mots-Clés: MEC, surplus de consommation, valeur des produits éco-touristiques sylvicols, WTP

(ProQuest-CSA LLC: ... denotes formula omitted.)

1. THEORETICAL BASIS OF FORESTRY ECO-TOURISM PRODUCTS VALUE EVALUATION

1.1 Theoretical analysis of forestry eco-tourism products value evaluation

The forestry eco-tourism products value evaluation bases on the welfare economics and environmental economics, which also consider the utility theory and consumer surplus theory as direct theoretical basis. Welfare economist conveyed that WTP was a complete description of the value of some products, namely it is the amount of monetary which people are willing to pay for a product, an opportunity , or amenity.

According to the utility theory, the value of forestry eco-tourism products is decided by its marginal utility, formula as follow:

forestry eco-tourism products value = marginal utility- actual price

According to the consumer surplus theory, the economic value of forestry eco-tourism products can be expressed by the consumer surplus, formula as follow:

consumer surplus = consumer's WTP- consumer's actual payment

Therefore, the key of forestry eco-tourism products value evaluation is to decide the relation of consumers' WTP, utility function of forestry eco-tourism products and actual payment.

1.2 Distinction analysis of forestry eco-tourism products value

Forestry eco-tourism products distinguish from the other tourism products. They differ in aim, beneficiary, management and effect. Forestry eco-tourism pays more attention to ecological protection, not to max profit. And beneficiaries include not only tourists and managers, but also local residents and economy and future residents and economy. The core of it is environmental protection, which results in satisfying tourists' demand with choices. Another, instead of destroying the environment in traditional tourism, forestry eco-tourism associates improving the ecology with developing forestry eco-tourism. As a result, it owns both use value and non-use value. Use value, called economic value, is a part which people pay to enjoy forestry eco-tourism products such as going into the nature, exploring, entertaining and so on. …

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