Academic journal article Manager

THE WEBSITE WORKOUT: A Simple, Complete Guide to Strengthening Your Online Presence

Academic journal article Manager

THE WEBSITE WORKOUT: A Simple, Complete Guide to Strengthening Your Online Presence

Article excerpt

THE WEBSITE WORKOUT: A simple, complete guide to strengthening your online presence by Darin Brockman Published by Words at Work, London ISBN: 978 09552798 2 9

192 pages. Paperback

RRP £7.99

www.words-at-work.org.uk

by Mark Bush FInstAM

The author is the managing director of a leading web development agency. The aim of the book is to inform and coach business executives (who may not be familiar with website technology and jargon) on the importance of a top quality website.

It covers subjects ranging from what your website needs to do and the need for careful research into what it should look like, what information it should contain and what functions it should have. It then goes on to describe the absolute need to be high up on any search engine function; online trading and marketing; and concludes with the tools needed to maintain the site and assess its performance. …

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