Academic journal article Canadian Journal of Public Health

Communicating Health: Strategies for Health Promotion

Academic journal article Canadian Journal of Public Health

Communicating Health: Strategies for Health Promotion

Article excerpt

Communicating Health: Strategies for Health Promotion Nova Corcoran (Ed.), London: SAGE Publications Ltd., 2007; 240 pp., $43.95

This compact book aims to provide a comprehensive overview of health communication as a health promotion strategy. Topics covered range from theories and models, cultural issues, and using a settings approach, to mass media and information technology, evidence-based practice, and evaluation.

The book is well designed, with figures, tables, and boxes used liberally and appropriately to break up the text. Each chapter begins with learning objectives and concludes with a summary and a short list of additional readings. Another useful feature are the 'activities' (mostly discussion questions) sprinkled throughout, along with a list of suggested answers at the end of the book, and a glossary.

Communication has always been a central strategy in health promotion and its importance is only growing as new channels are developed and populations become increasingly health literate. This book makes a useful contribution with its chapter on new information technologies, including the Internet, computer-based interventions, and cell phones. Diverse examples of communication campaigns (mostly from the UK) are referred to throughout the book, and the concluding chapter briefly describes ten UK campaigns. …

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