Academic journal article Manager

Creative Business Presentations

Academic journal article Manager

Creative Business Presentations

Article excerpt

CREATIVE BUSINESS PRESENTATIONS Inventive ideas for making an instant impact (Pages 5-7) by Elerl Sampson ISBN: 0 7494 3853 3 Paperback. 204 pages UK RRP £14.99

'Natural' Presentations

Searching for a way to bring some lightness and freshness to a 'Brush Up Your Presentation Skills' workshop for senior executives, I wondered what would perk them up and capture their attention. I knew that they were all experienced presenters, but some had become jaded, some had lost their confidence because of a bad experience and others were just tired. My instinct told me they were ready to 'play' - provided that they had a guarantee that they would go away with something that would quickly improve their public persona through presenting more effectively.

They already had 'hard' presentation and media skills born of many training courses and solid experience. What was missing, was the 'soft' skills; the emotional, creativei colourful skills that were going to make them fall in love with presenting again and make their authences fall in love with them. I came up with the idea of using a whole brain approach that I knew about from recent developments in classroom teaching techniques. Whole brain learning involves combining left brain activities such as logic, structure, data and rules with right brain activities such as having fun, discussing, asking questions, playing and experimenting so-called natural learning, Eurekal A perfect match. We called it the LUDIC workshop (from the Latin ludere - to play).

We asked each other what exactly Is being tested when you are invited to make a presentation? …

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