Academic journal article The Agricultural Education Magazine

$ # 13

Academic journal article The Agricultural Education Magazine

$ # 13

Article excerpt

Many teachers and school administrators find the task of fundraising to be one of their least pleasant experiences during the school year. We can all cite examples of terrible experiences we have endured during this process from a truckload of bad fruit to students losing customer orders and even trying to chase down returned checks. These are just a few examples of why fundraising makes many professionals in education cringe! Although this can be a stressful time of year especially for agricultural education teachers, as educators we should seize the teachable moments in our fund-raising activities. How many different ways can we teach our students valuable lessons during our fundraiser? Let's start with:

1) Sales and marketing. It is amazing to see how some students and their parents have such large networks or people to draw from when selling a product. Some students will relentlessly ask family, friends and neighbors to purchase items that are for sale. After making the first sale, students realize, hey I can do this and the profits continue to roll in.

2) Responsibility. We trust our students to go out make the sale, collect money and deliver the purchased product. This is a huge responsibility for a middle or high school student. The application of life skills during this phase of fundraising is a great way to teach students agribusiness concepts as well as accountability and character education. Deliver the high quality product that you promised and sold!

3) Customer service. A lesson on customer service right before delivery of your product is timely and necessary for a successful fundraising experience. …

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