Academic journal article Multinational Business Review

Chinese Multinationals

Academic journal article Multinational Business Review

Chinese Multinationals

Article excerpt

Book Review: Chinese Multinationals, Jean Paul Larcon (eds.), Singapore: World Scientific, 2009, pg 270.

Multinationals and emerging markets have gained a lot of significance and generated a lot of interest among academicians and practitioners. Multinationals from emerging markets, in general, and Chinese multinationals, in particular, are increasing both in number and size - and their influence and importance is increasing in the global economy.

China has made rapid progress in the last 30 years since its liberalization in the late 1970s. Numerous studies have projected China to be among the leading economies of the future. There has been an increased interest in studying China, and an increasing number of papers are trying to deal with foreign multinationals in China. However, there is still a lot required for understanding the strategies of multinationals from China. As the editor admits on page xvii, "There is abundant literature on the strategies of foreign multinationals in China, but less information on the strategy of emerging Chinese multinationals/'This book attempts to fill the gap and as stated in the introduction part on page xxvii,"The objective of this book is to document the different facets of the internationalization process of emerging Chinese multinationals during the 30-year period of rapid economic development and implementation of the reform and opening up policy."

One of the high points of the book is that it is written from an insider's perspective. As the author emphasizes on page xxvii, "It is a view from inside, based on Chinese governmental and corporate sources of information as well as in-depth interviews and information from twenty companies at different stages of internationalization from different economic sectors/'The book frequently quotes 22 major Chinese multinationals like Lenevo Group, Haier Group, CNPC, Huawei Technologies, Shanghai Electric, NFC, etc.

The book supports many existing views among researchers on Chinese firms and brings out many interesting points, such as how Chinese companies give priority to other emerging markets and how the quest for natural resources as well as knowledge and technology has played an important role. …

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