Academic journal article Manager

ANYWHERE: How Global Connectivity Is Revolutionizing the Way We Do Business

Academic journal article Manager

ANYWHERE: How Global Connectivity Is Revolutionizing the Way We Do Business

Article excerpt

ANYWHERE How global connectivity is revolutionizing the way we do business by Emily Nagle Green Published by McGraw-Hill ISBN: 978 0 07163881 4 304 pages. Hardback RRP £18.99

www.mcgraw-hfli.com

Two things immediately struck me as interesting about this book. The first was the concept of why communications are key to business success and transformation. The second was the approach adopted in putting the book together, Looking at the latter first, I found the book relied very heavily on talking to practitioners thereby allowing a series of case studies to be developed, rather than presenting in a more conventional format. This offered the advantage of a range of perspectives along with practical advice. It also tended to make what could easily be a very dry and technical set of concepts more accessible.

Within the content of the book, the opportunities offered by connectivity were explored in a variety of contexts. This encouraged an open thinking approach to the way business needs to look forward and seek newer ways of functioning. The result was a refreshing and stimulating invitation to rethink the way businesses work. …

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