Academic journal article International Journal of Management

The Relations between Learner Motivation and Satisfaction with Management Training: An Empirical Study in Taiwan

Academic journal article International Journal of Management

The Relations between Learner Motivation and Satisfaction with Management Training: An Empirical Study in Taiwan

Article excerpt

This research examines the relations between learner motivation and their satisfaction with various aspects or dimensions of management raining. The subjects were 62 EMBA students on a management training course in Taiwan. Each completed a specially developed questionnaire to measure their motivation and satisfaction with the following five aspects of the course; learning environment, teaching, program content, learning results, and personal relationships. It was hypothesized that trainee motivation would impact positively on satisfaction with the training course, once the interfering variables of trainee gender, trainee age, kind of business, annual income, and ranking of position had been taken into account. The results of the research showed that there is significant correlation between learning motivation and learning satisfaction on the part of these EMBA students. The results of the research are discussed in terms of theoretical explanations for the effect of motivation on satisfaction and for the practical implications of the findings for the effective implementation of such training courses. Suggestions are also made how these findings can be used to assist or help in the career development of managers and in promoting learning organizations.


According to the survey conducted by Cosmos Magazine in 1 999 of the Chief Executive Officers of 1 000 leading businesses the biggest 'bottleneck' encountered today is weak or poor or even nonexistent poor Training of human resources in the businesses surveyed. The researchers argued that for developing or even maintaining competitive advantage and accumulating intelligent capital, the most important strategy -the one that will yield the best and quickest returns - is to provide excellent or world class training to all those employees who can benefit from it. In line with this, the education agencies in Taiwan have been actively promoting life-long learning since 1 999, providing a wide variety of courses, seminars and programs to employees at all stages in their careers. Another reason for doing this is recognition of the fact that employees are typically need of opportunities of further education to meet the global challenges resulting especially from changes in the content of jobs and in the nature of required skills. In view of these arguments, it was expected that the provision of more and better education to employees would provide a very 'good return' on the investments involved.

A common feature of EMBA students is that they are currently employed as well as being students. EMBA as an education system was commenced only five years ago, as a result of which there may still be room for improvement. It is our view that when the EMBA class is able to recruit many more suitable middle and high level business managers and encourage a high level of motivation among them, it should be possible - to a greater extent than is currently the case - for these elites to apply what they have learned from their EMBA classes to the practical work situation and in such a way that it will be helpful to the growth and development of their own company. In line with this, the mam purpose of this paper is to study the learning that takes place on EMBA courses so that the students who graduate from the program will meet the need of industries, and hopefully become 'driving forces' within their businesses, empowering changes that help their organizations to be competitive and successful.

Background to the study

Chang (1996) argues that motivation is an internal process that causes the activities of an individual, maintains the activities caused and guides such activities to certain targets. Kotier (1997) maintams that motivation is a stimulated need which may initiate individual to take action and to gain satisfaction is such action is successful. Regarding the content of learning motivation, there are different points of view the most important of which - in our view - are summarized in the table 1. …

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