Academic journal article Kuram ve Uygulamada Egitim Bilimleri

An Investigation on the Level of Conscious Consumerism of Primary School Students in Terms of Various Variables

Academic journal article Kuram ve Uygulamada Egitim Bilimleri

An Investigation on the Level of Conscious Consumerism of Primary School Students in Terms of Various Variables

Article excerpt


The purpose of this is study is to analyze the level of conscious consumerism of primary school students. For that purpose, a 19-item scale consisting of three sub-dimensions was developed. In order to test conduct validity and reliability, the scale was administered on 113 students studying in Sakarya. In accordance with the data obtained, an exploratory factor analysis was conducted for construct validity purposes. The scale with a Cronbach Alpha reliability coefficient of .77 accounts for 49.5 of the variance. The sub-dimensions of the scale are "consciousness of consumer responsibility", "consciousness of quality" and "consciousness of budget-price". The fit index values which obtained from confirmatory factor analysis showed that the three-dimensional level of conscious consumerism scale fit well. The scale was administered on 473 4th grade students- 223 females and 250 males- who studied in Sakarya during the educational year of 2009-2010. The study concluded that there were meaningful differences in consciousness of consumer responsibility, consciousness of quality and the whole scale depending on the educational status of mothers. Results were discussed in light of literature and some suggestions were given for further studies.

Key Words

Primary School, Social Studies Lesson, the Level of Conscious Consumerism, Consciousness of Consumer Responsibility.

Social studies is a lesson that focuses on human beings and their lives, and has a prominent place in the curriculum of primary education (Doganay, 2004). Social studies constitutes an important part of the fundamental and general knowledge human beings in a certain society have about the life-style of that society, its place among the world societies, and its connections with various nations. Social studies are comprised of those subjects which are included in the curriculum of primary education in the form of such lessons as history, geography, instruction of citizenship and human rights; which are selected from such disciplines as sociology, economics, psychology, anthropology- which are actually called "social sciences"- and which are made to be suitable for the age of students and to have more concrete and simple characteristics (Sözer, 1998). It should be noted that an important issue requiring great care during the process of composing the content of social studies is that social studies is inter-disciplinary and that it is essential to enable primary school students to develop an integrated approach to the circumstances and phenomena related to social sciences by composing the content through selections from different disciplines and by integrating the subjects (Özturk, 2006; Saglam, 2007). The content of social studies lesson should be composed by arranging significant parts of living areas via an active attempt, not by gathering circumstances and phenomena together in an encyclopedic manner to force students to memorize them (Varis, 1994). Within this context, an important objective of social studies lesson is to provide students with the type of knowledge and skills that will enable them to face their own decisions, to be economical consumers and to make proper decisions on things about economy. Students should be taught such knowledge and skills through real-life experiences (Akinoglu, 2005). The reason for this is that education is the life, not preparation for it. Therefore, social studies should include whatever issue and problem exist in life and students should be taken to life (Sönmez, 2002). When it comes to human life, an important part of the life is linked with economy (Hanna & Jacks, 1987). This makes it necessary to teach production, distribution and consumption in terms of their effects on human life (Akhan, 2009).

It is vital that starting from primary education students be endowed with those experiences that will provide them with the opportunity to carry out activities which will enable them to decide how to spend their time and money. …

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