Academic journal article Manager

Writing on the Wall: The Campaign for Commonsense Business

Academic journal article Manager

Writing on the Wall: The Campaign for Commonsense Business

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3 Views of Management Writing on the Wall The campaign for commonsense business by Geoff Burch Published by Capstone Paperback, 200 pages, ISBN 1-84112-043-X L14.99

Whilst we watch in horror as some consultants, gurus and management experts interfere with our jobs and lives with no apparent benefit, along comes this latest book from Geoff Burch, that confirms that all our fears were true.

This waspish, funny, and often downright vicious, expose of everything from marketing to process re-engineering, customer care to change management, leaves no stone unturned and no taboo untrampled.

This is not just a hatchet job, however. Geoff exposes the stupidity of fashionable management fads, but by stripping the subject to the bone, the true secrets are uncovered, and he urges us to follow the commonsense approach. By facing the stark truth of poor products, difficult customers, and mutinous staff, Geoff is able to show, just how we can make success inevitable. …

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