Academic journal article International Journal on Humanistic Ideology

Communication of Representations

Academic journal article International Journal on Humanistic Ideology

Communication of Representations

Article excerpt

Definition of Communication in terms of representational content

The word "communication" is derived from the Latin communis, meaning "common". It is to establish "commonness" with someone for sharing of information or ideas or attitudes. Communication takes place when a sender and a receiver are "tuned" together for a particular message. The importance rests at two respective ends: teller/ sender and listener/ receiver. Likewise, Gupta, S.P. (Gupta, 2010) mentions that communication is the process of transferring information from a sender to a receiver with the use of a medium in which the communicated information is understood by both sender and receiver. Among the meaning of communication, Webster New World Dictionary (Simon & Schuster, 1994-1996) proposed a) the art of expressing ideas, esp. in speech and writing b) the science of transmitting information, especially in symbols.

Nevertheless, meaning is typically understood in terms of representational content: that is, that one of the functions of communication is to "refer to" or "represent" things: objects, people, places, and abstract concepts. Dictionaries are generally seen to be a resource for explaining this aspect of meaning: we look up words to see what it is they represent. This understanding of meaning in representational terms is certainly important: it encompasses the meanings we make in order to engage with, understand, and refer to our world. It reflects the fact that all communication is "about" something (even if that "something" can be very vague or abstract), and that part of the purpose of communicating is to convey some kind of "content" in this sense. However, this is only a very partial view of meaning. There are other ways of making meaning, less obvious and less widely understood, but equally important. Consider the following scenarios. If a museum was choosing their next exhibition focus, and deciding between an exhibition on transport, and an exhibition on spiders, the resulting exhibitions would obviously have to make very different meanings, because the "content" would be different (Ravelli, 2006).

Basic concept of museum communication

In a world of transnational media and global communications networks, new models of the museum are necessary, that are appropriate for an age of networks, of decentered and diffused distribution of knowledge, and of access and reciprocal communication (Gere 1997). In a museum perspective (it is said that), Museum Communication is a study of methods by which a museum interacts with the people, not only those who come to the museum but also those who do not come to the museum (Gupta & Srivastava, 2007).

Communication within a museum potentially encompasses all of an institution's practices which make meaning - from the pragmatic effect of whether or not there is an admission charge (which makes meanings about what the institution is, and who may enter it), to the overall aesthetic impact of the building, to the organizational layout of the galleries, to the written texts pasted on walls or written in brochures, which support exhibitions. This, of course, is the broadest possible definition of communication (Ravelli, 2006).

Communication is a chain of events in which the important link is a message. The chain connects a source, which has an origin and a destination interpreting the message, i.e., production, transmission and reception of message and returning a feedback in some way if that message has or has not been understood.

The circular composition of communication in a museum is made of:

* Research and planning of exhibition

* Organization of exhibition

* Sending encoded information through channel / mediator

* Receiving and decoding and interpreting of the message by visitors

* Visitors' feedback

* Alteration

* Execution

What is meant by communication medium? A medium is a channel - the spoken word, printed word, or likewise. …

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