Academic journal article Career Planning and Adult Development Journal

NETWORKING and TECHNOLOGY

Academic journal article Career Planning and Adult Development Journal

NETWORKING and TECHNOLOGY

Article excerpt

Foot in the Door: Networking Your Way into the Hidden Job Market by Katharine Hansen 2008 Berkeley, CA: Ten Speed Press 218 pages, Soft cover, $14.95.

Intended Audience(s): A, B, D, K

Major Headings from the Table of Contents: Networking: What, Why, How, Who, Where, and When; The Nitty-Gritty of Networking; Networking in the World of Web 2.0; Informational Interviewing: The Ultimate Networking Technique; Next Steps: Using Networking and Informational Interviewing as the Launch Pad for Your Job Search

How Is the Book Most Useful for Its Intended Audience? The book is updated to include networking in a Web 2.0 environment. At every point, it provides scripts and breaks down examples of how to network effectively. Rather than saying, "Network!" like so many other books; it says, "Here's how to effectively network."

The Top Five Things You Learned from Reading this Book:

1) Developmental networking vs. strategic networking.

2) Prepare different networking pitches - a sound bite, a commercial, and an infomercial.

3) A concise personal branding statement describes "the attributes that enable you to deliver value."

4) Suggestions to analyze informational interviews depending on goal: by interviewee (if expanding your network), job type (if exploring career paths), or company (if identifying companies for which you'd like to work).

5) Turning data received from informational interviews into a needsfulfillment cover letter.

A Foot in the Door is a great book for many job searchers. The updated content that relates to networking online is helpful for anyone trying to balance on- and offline networking today. There are also several specific populations that come to mind for whom the book could be a very valuable resource: A more seasoned professional who perhaps hasn't had to conduct a job search in quite some time would benefit from it as a refresher course. College students and young professionals would benefit greatly from discovering the long-term benefits of networking and how properly to conduct informational interviews. The book would also serve as a great resource for candidates who consider themselves shy, as it specifically takes the time to provide suggestions for candidates who are less outgoing and traditionally find networking an overwhelming prospect.

In terms of format, the book is easy to read with concise chapters and subchapter sections broken out with bold headlines and underlining. It's easy to flip through to reread a section or to jump ahead to a particular discussion. The author has also interspersed helpful "Foot Notes" throughout the book (notice the pun on words) which provide factoids, succinct advice, or a thought to ponder related to the topic at hand. As a whole, I found them to be notable and worthy of their highlighted location. The book is also sprinkled with reliable templates of letters, phone calls, emails, and wraps up with a substantive listing of resources.

The book opens with a discussion of networking, the what, why, how, who, where, and when. Different portions of this section will appeal to different readers. I particularly thought it was helpful to point out the difference between developmental networking vs. strategic networking - and the importance of doing both. The more novice networkers will appreciate learning who should be included in their network, the suggestions on how to make contact, and the timetable of when to network, which, by the way, is a great example of how the book really adds value. It doesn't just say a college senior should network. It spends more than two pages of bulleted suggestions on how to network as you progress through the year. A section that details 50 places to network is a great resource to jumpstart anyone's networking activities and to get them into (or back into) the networking mentality.

The next part of the book goes into the details of networking, including an entire chapter dedicated to networking suggestions for "the shy and intimidated. …

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