Academic journal article JITTA : Journal of Information Technology Theory and Application

Editorial: Two Articles Focusing on the Internet

Academic journal article JITTA : Journal of Information Technology Theory and Application

Editorial: Two Articles Focusing on the Internet

Article excerpt

THE CURRENT ISSUE

In this issue we publish two very different articles that both study aspects of the Internet. The first examines banner advertisements in political Weblogs. The author utilized social network analysis to study a large number of banner ads in both liberal and conservative Weblogs (Hunter 2011). He developed a pricing model for such Weblogs and concluded that advertising prices are dependent on number of impressions, the size and location of the ad, the number of competing ads, and the position that the Weblog occupies within its competitive environment.

The second article looks at espoused culture and how it influences the acceptance of online services in Nigeria (Udo and Bagchi 2011). The authors used a survey methodology and analyzed its results with Partial Least Squares. They found that cultural dimensions (Power Distance, Masculinity/Femininity, Individualism/Collectivism, and Uncertainty Avoidance) have a moderating effect on a number of relationships in their model.

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Copyright © 2011 by the Association for Information Systems. Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and full citation on the first page. …

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