Academic journal article Journal of Global Business and Technology

Editorial

Academic journal article Journal of Global Business and Technology

Editorial

Article excerpt

As a major determinant of success in many industries, technology strengthens the competitive position of the national economies. Furthermore, the integration of technology with market opportunities is seen a key to success in high tech companies. Therefore, the study by Hong Liu, Hang Liu, and Paul Jackson examines the performance implications of strategic patterns in China's high-tech industry through a survey of 126 Chinese high-tech companies. The results of the study suggest that the Chinese high-tech companies with a high level of technology-strategy integration perform significantly better both financially and operationally, while those with a market orientation are also associated with superior performance.

A significant number of Chinese high-tech firms pursue a cost orientated strategy, which tends to be negatively associated with performance. Successful Chinese companies are apt to develop a technology culture as a competitive strength influencing their strategies and performance. Also, the Chinese government exerts a strong influence on Chinese hightech companies and their performance. This suggests that when entering or operating in China's high tech industry, multinational corporations (MNCs) should pay close attention to the role of Chinese Government as an influencer or gatekeeper and make sure that they compete at a level playing field. When large projects are involved , it is often effective for politicians in multinational corporations' home countries to support their business development in China.

The second paper by Kenneth R. Lord, Michael O. Mensah, and Sanjay Putrevu explores the factors that will keep those on whom international tourist attractions rely for the greater share of their revenue coming back for more. Based on a survey of consumers in the North American border region that is home to one of the world's top natural attractions - Niagara Falls - it attempts to identify areas of economic, experiential and logistical enhancement that will lead to increased visits to and expenditures at tourist venues. A key to the economic success of international tourist attractions is to induce repeat visits from their most regular patrons who come disproportionately from short and medium distances away. In their study, Lord, Mensah, and Putrevu identify dimensions that are salient to these border-area travelers' decisions to patronize such attractions and benefit segments associated with those dimensions, and then propose marketing strategies of relevance to the segments.

The potential influence of an array of variables is considered, including economic considerations (price, exchange rate, tax savings), perceived quality of the attraction itself and of services experienced in visiting it, information exposure (advertisements and media coverage), the fun or novelty of the "foreign" experience, and border-crossing issues (traffic and customs enforcement). The following research propositions are offered:

[1] Improvements in the following areas will enhance the appeal and the frequency of visits to attractions in adjacent countries for consumers living in border areas:

a. Economic conditions (e.g., lower prices, more favorable exchange rates, tax breaks);

b. Quality of attractions and associated services;

c. Information exposure (e.g., targeted advertising, media coverage);

d. Affective allure of the "foreign" experience (e.g., enhancements to the novelty and "fun" factor);

e. Border-crossing experience (e.g., better traffic management, expedited and stress-free customs enforcement).

[2] Consumers can be categorized into distinct psychographic segments based on the extent to which they report that improvements in the above variables would increase their visits to attractions in the host country.

Consumers living on the U.S. side of the border participated in a survey about their cross-border-travel experiences, purposes, perceptions, satisfaction and intention. …

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