Academic journal article Researchers World

A Study on Perception and Attitude of Students regarding Factors Which They Consider While Making Selection of Institute in MBA Programme in Gujarat State

Academic journal article Researchers World

A Study on Perception and Attitude of Students regarding Factors Which They Consider While Making Selection of Institute in MBA Programme in Gujarat State

Article excerpt


Education is one among the necessary service of human beings. Now a day, MBA is one of the career choices student make to pursue their post graduation studies. The objective of study is to analyze how various factors has influence on the decision of students in selecting institute for master degree. For detail study, the questionnaire was developed and all factors which can affect institute selection decision are divided into eight categories namely, Placement related factors, extra co-curricular activities related factors, infrastructure related factors, student related factors, faculty related factors, academics related factors, advertisement related factors & other factors. Study was carried out by use of factor analysis & means score analysis. The study was undertaken with sample of 150 students. While selecting the institute, placement activities done by the institute, computer lab facility, suggestion from friends and family, career goal of the students, positive word of mouth, experience of the faculty, guidance from the counselor, specialization offered and course provided by the institute, brand name of the institute & geographic location are mostly considered by students.

Key words: Placement, Institute selection, Infrastructure, Faculty


A man without education is almost like a ship without a rudder. Education is gaining prime importance in today's competitive scenario. MBA is the common abbreviation used for Masters of Business Administration. MBA is one of the most common career choices amongst the youth in India today. This is purely because of the benefits that the course offers. More and more MBA schools and management institutes are coming up in India. There are more than thousand institutes all across the country that offers full time residential MBAs. Distance learning MBA, online MBA and part time executive MBAs are also gaining momentum. With the growing needs of the industry for world class managers, the institutes offering MBAs has also gone up in the last few years.


Joseph Sia Kee Ming has prepared a research paper on title, "Institutional Factors Influencing Students' College Choice Decision in Malaysia: A Conceptual Framework" Intense competition in the higher education sector in Malaysia has forced many universities to become "entrepreneurs" and implement marketing strategies in recruiting students both locally and abroad. The objective of this paper is to develop a conceptual framework to explore the institution factors that influence students' college choice decision in Malaysia. The independent variables that have been identified to have influenced of students' college choice decision are location, academic programme, college reputation, educational facilities, cost, availability of financial aid, employment opportunities, and advertising, Higher Education Institutions (HEIs), representatives and campus visit.

A study on tile, "Factors Influencing Students' College Choice at Traditional and Metropolitan Universities" was prepared by Emad M. Wajeeh & Ted Micceri. The college choice is a decision influenced by a number of demographic, economic, social, political, and institutional factors. Different types of students chose to attend certain universities on the basis of one or more factors that link directly to their characteristics and needs. Major factors cited in the literature to influence college choice are: the advice of parents, academic reputation of the institution, availability of the desired program, availability of financial aid, cost of attending the institution, and the location of the institution. However, the relative importance of these factors is largely determined by the characteristics of the student and the types of the university (metropolitan or traditional).

A research was carried out by John G. Cannon, John H. Hillison, Thomas W. Broyles & Virginia Tech on title, "Factors influencing Gifted and Talented Students' College Decisions" The agricultural industry is much different than it was 50 or even 20 years ago. …

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