Academic journal article Journal of the Medical Library Association

Social Media in Healthcare: Connect, Communicate, Collaborate

Academic journal article Journal of the Medical Library Association

Social Media in Healthcare: Connect, Communicate, Collaborate

Article excerpt

Thielst, Christina Beach. Social Media in Healthcare: Connect, Communicate, Collaborate. Chicago, IL: Health Administration Press; 2010. 85 p. $46.00. ISBN: 978-1-56793-356-7.

The most valuable use for this book would be for a medical librarian to include it in the library collection in case a health care administrator requests a primer on social media in health care. It is a text too basic to be of much practical value to health sciences librarians themselves and far too rudimentary to offer much to marketing professionals working in community hospitals. But managers of nursing units and vice presidents of patient accounts may profit from this overview.

The lack of an index is unfortunate. It is hard to determine the currency of a book on social media if there is no index in which to search for such words as Twitter or Facebook, let alone Google+, the latest social media kid on the block. Twitter and Facebook are, in fact, extensively discussed, but it would have been nice to be able to find mentions of them with the help of an index. The index, alas, is an endangered species in the modem publishing landscape.

In lieu of an index, there is a glossary that does help the reader understand the meaning of terms such as "trackback," but many of the defined terms have a somewhat dated feel to them. Have you heard much talk about social bookmarking in the last few years, for instance? …

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