Academic journal article International Journal of Marketing Studies

Measuring Tourist Satisfaction by the Jordanian Tourism Services in the Area off Um Qais

Academic journal article International Journal of Marketing Studies

Measuring Tourist Satisfaction by the Jordanian Tourism Services in the Area off Um Qais

Article excerpt

Abstract

This study lies in the measurement of tourist satisfaction by the Jordanian tourism services provided in the area of Umm Qais tourism in terms of hotel services and the provision of means of transport, restaurants and other services that contribute to the satisfaction of tourists through marketing and promotion through various means.

By returning to the study references and studies related to the research topic and methodology used to prepare the analytical and descriptive identification, we reached out the results that would contribute to the tourists satisfaction with the services provided in the area of Umm Qais through our findings and recommendations.

Keywords: Tourist satisfaction, Tourism services, Services marketing

1. Introduction

Jordanian tourism sector contributes in the gross local outcome at a rate of 14% that makes it highly significant as an active economic sector that has effectively activated Jordanian economy. Jordan enjoys many advantages and natural, human elements that turned out it to a touristic destination year around as it needs most of the enjoyments the tourist seeks either therapy, historical, touristic, educational religious and relics, a fact that looks clear through Jordanian tourist profile that contains but not restricted Moderate climate, civilization stamp hot water mineral springs, educational and health foundations, touristic facilities that serve tourists. The Jordanian government has paid up every attention to the internal tourism a well as it serves in supporting the economic cycle and makes no way for foreign currency to go out and re-distribute national wealth to help all different touristic facilities actively operating all through the year of the site that the government paid attention for is the touristic area of Um Qais north of Irbid governorate amongst Oak, Fruit, Olive trees in the heart of the fertile area surrounded by valleys gushing lavish springs and overlooking Tabariya Lake and Golan hills. The study aimed to know how far the Jordanian tourist is satisfied with the services offered there under the very attractive scenes.

2. Methodology

2.1 Study problem

Um Qais city is one of very important area environment - wise plus its graceful history and represent a refreshing in Summer due to is its evergreen forests all over Irbid governorate (Irbid), also an attractive place for the Islamic and Christian relics but it's not utilized well, but here we are concerned to know how far Jordanian costumer is satisfied with the service offered to him.

2.2 Research hypothesis

Main Hypothesis - Is there a relation of statistical significance of the level of (a = 0.05) between Jordanian tourist and tourism services offered to him at Um Qais?

First secondary hypothesis - Is there relation of statistical significance at the level (a = 0.05) between Jordanians tourist and transport and communications at Um Qais?

The second secondary hypothesis - Is there relation of statistical significance at the level of (a = 0.05) between Jordanian tourist satisfaction about touristic services offered to him and food, drink services at Um Qais area?

The third secondary hypothesis - Is there relation of statistical significance at the level of (a = 0.05) between the services offered to him and other services at Um Qais?

2.3 Research importance

it lies in knowing the factors affecting the Jordanian tourist satisfaction with the touristic services offered at Um Qais in relation with internal tourism of one of the most prominent areas in the kingdom, i.e. Um Qais.

2.4 Research objectives

it aims at studying the status of the internal situation of internal tourism at Um Qais and to what extent he is satisfied with it in respect to hotel services, transportation, restaurants and else.

2.5 Study population and sample

Study population was formed of groups of Jordanian tourist and seeking how far they are satisfied with the services offered to them at Um Qais area. …

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