Academic journal article Researchers World

Business Educators Familiarity with the Utilization of Hi-Tech Tools in the Preparation of Graduates for Modern Business / Marketing in Nigeria

Academic journal article Researchers World

Business Educators Familiarity with the Utilization of Hi-Tech Tools in the Preparation of Graduates for Modern Business / Marketing in Nigeria

Article excerpt


Technological innovations currently existing in businesses/marketing across the globe provides a limitless market space on how to transact business anywhere, any day, and any hour of the day. This creates challenges for business educators that produce business education students for entrepreneurial ventures. Based on these business/marketing challenges, this study assessed business educators' familiarity with and utilization of hi-tech tools in modern business/marketing in preparing graduates for the business world. The subjects for the study were 81 business educators from South-South, South-West and South-East geo political zones of Nigeria selected using purposive sampling technique.

The research questionnaire was used for data collection. The analysis of data collected was done using mean, standard deviation and the T-test at 0.05 level of significance. The results indicated that business educators to a large extent are not familiar with most hi-tech innovations existing in business across the world. Recommendations were made and conclusion drawn.

Keywords: Business, Marketing, Technology, Innovation.


Recent advancements in scientific discoveries have made the world a global village, changing tremendously the business world around us as a result of new technologies. The rapid technological changes are profoundly altering the business dynamics, redefining the shape of private firms, forcing not only companies that employ business education graduates to review and restructure how they communicate with their customers but also signal to the institutions that produce these students to review and restructure how to prepare the students by exposing them to high technological tools. High technological (hi-tech) tools in the context of this work are the hi-tech or ICT tools such as web 2.0, yahoo, Chart room, search engine, Google, video tapes and so on used to prepare business education students for the business world of tomorrow and the tools are different from normal business equipment like the staple machine.

It is therefore important for business educators to educate, train and empower the students with knowledge and skills they need in marketing their businesses after graduation especially now that emphasis is shifting from production based challenges to marketing based problems. Toomey (2001) stated that integrating ICT in schools is intended to improve students' learning, to offer flexible learning opportunities and improve the efficiency of their business practices. The concern of business educators now should be on how to manage the transition between today's new technologies in marketing product realities and preparing business education graduates with skills needed for them to flourish in an environment dominated by constant technological changes for tomorrow's future, bearing in mind the thrust of business education.

Business education as a discipline has many options such as accounting, secretarial technology, commerce and cooperative economics, as well as marketing/distributive education It trains her students in business skills and knowledge necessary for office career, occupations and in management of personal business ventures using the services and ethics of business to modify attitudes and behaviours so as to achieve the objectives envisaged as office workers, entrepreneurs, producers of goods and services or users of work information. Ekpenyong and Ojo (2008) indentified the goals of business education to include: adopting the various business concepts, acquiring skills and competencies required for the performance of basic jobs such as handling minor administrative decisions, financial records and transactions, including playing productive roles in a free enterprise economy. Emphasizing on the objective of business education, Njoku (2006) opined that one of the goals of business education is to empower graduates with desired skills, knowledge and value to perform specific functions so as to become self-reliant. …

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