Academic journal article Review of Management

Mirror Image Analysis of Web Ranks of Universities: The South Asian Top 100s

Academic journal article Review of Management

Mirror Image Analysis of Web Ranks of Universities: The South Asian Top 100s

Article excerpt


Websites are becoming the window and considered as mirror of academic institutions. It is the core marketing for academic and intellectual outputs produced by an institution. An academic institution faces difficulties without a well maintained website. Websites of institution promotes web publication; supports open access initiatives, electronic access to scientific publications and to other academic materials. All these indicator s are very useful for ranking purposes too as they are not based on number of visits or page design but on the global performance and visibility of the universities.

As other rankings focused only on a few relevant aspects, specially research results, web indicators based ranking reflects better the whole picture, as many other activities of professors and researchers are showed by their web presence. The Web covers not only formal (e-journals, repositories) but also informal scholarly communication. Web publication is cheaper, maintaining the high standards of quality of peer review processes. It could also reach much larger potential audiences, offering access to scientific knowledge to researchers and institutions located in developing countries and also to third parties (economic, industrial, political or cultural stakeholders) in their own community.

There are Webometrics rankings with larger coverage of contents and variables than other similar rankings. It reflects researches focused on research results and other indicators those reflect better global quality of scholar and researches of institutions worldwide. These rankings are intending to motivate both institutions and scholars to have a web presence that reflect accurately their activities. This Webometrics can be a basis for innovation of the institutions web policy, maintenance of web volume, and quality of their electronic publications through the websites. Webometrics ranking correlates well with quality of education provided and academic prestige, but other non-academic variables need to be taken into account. The Webo metrics Rank is a combination of four ranks that has different weights, viz.

Visibility (External in-links) = 50 Percent Weight

Size (Web Pages) = 20 Percent Weight

Rich Files = 15 Percent Weight

Scholars = 15 Percent Weight

By the Webometric Rankings, World University Ranking, Academic Ranking of World University etc. are agency based benchmarking tool that supports in the process of internal and external innovations.

The Problems

Webometrics Ranks through the selected weighted dimensions can create mirror images. The images of each dimension are reflected in the global, regional, country's rank of webs of university or institutions. There can have fourteen possible associations of four dimensions can create images on the overall ranks of a website of institution. Thus, the possible associations create different images on mirror since the weight of each is different and can be controlled by associating and disassociating the individual dimensions by making groups at time of observation. This mirror image (figure) of each group of associated dimensions can be assessed statistically since the ranking data are ordinal data. In the context of Webometrics data all the numerical reflections of all possible dimensions by pairing the variables may serve as the reflection which can be analyzed in the context of continental, regional, and country Webometric analysis.

Considering the educational mission of continent Asia in the recent years and also the ranks of Asian institutions in global education map its mirror image of various dimension may become the good beginning. If the continent Asia¡|s webometrics are observed for analyzing the contrast of macro images say ¡VSouth East Asia, South Asian educational context would help in the benchmarking of higher educational institutions through cyber innovations. This is relevant at this present juncture for the country¡|s attempt to posit them in an educational hub. …

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