Academic journal article Cross - Cultural Communication

Enlightenment of GE Culture Change to Chinese Enterprise Culture Construction/ CHANGEMENT DE LA CULTURE DE GE DES LUMIERES A LA CONSTRUCTION DES CULTURES DES ENTREPRISES CHINOISES

Academic journal article Cross - Cultural Communication

Enlightenment of GE Culture Change to Chinese Enterprise Culture Construction/ CHANGEMENT DE LA CULTURE DE GE DES LUMIERES A LA CONSTRUCTION DES CULTURES DES ENTREPRISES CHINOISES

Article excerpt

Abstract

General Electric company development more than 120 years, has remained focused, become one of the greatest top market capitalization companies in the world. GE created a miracle of global multinational companies, how did GE create miracles? there is no changes in thinking, there is no action for change activities. On the concept of GE management culture change to GE's success lay a solid foundation, GE conducted a series of institutional culture change, all this will provide plenty of inspiration to the Chinese enterprise cultural construction.

Key words: GE; Culture change; Enterprise culture; Motivation

Résumé

Le développement de la Société Général Electric est plus de 120 ans, est resté concentré, devenu l'un des plus grands premières capitalisations du marché dans le monde. GE a cré un miracle de sociétés multinationales mondiales, comment avez-GE créer des miracles? il n'y a aucun changement dans la pensée, il n'y a pas d'action pour le changement activities. On le concept de changement GE culture de gestion à la réussite de GE jeter des bases solides, GE a réalisé une série de changement de culture institutionnelle, tout cela va donner beaucoup d'inspiration pour les Chinois entreprise de construction culturelle.

Mots clés: GE; Changement de culture; Culture d'entreprise; Motivation

1. GE CULTURE REVOLUTION PROCESS

1.1 Concept of Culture Change

There are no new ideas, no new culture. No changes in thinking, there is no change action. The concept of GE management culture change lay a solid foundation to GE's success.

1.1.1 Control Changes

"To survive is not the most powerful or the most intelligent species in the world, but most good strains of species", GE realized: face to the fierce market competition, "only the change does not change, but we can change". Successful business leaders, should be "winner of mastering change".

1.1.2 Pursuit of Perfection

The early 80's, when Jack. Welch became CEO of GE, GE is one of the most powerful companies of United States, all operations are normal, annual sales of S 25 billion, $ 1.5 billion of profit, good asset- liability ratio. However, Welch realized challenges and threats from the market change, realized that under the situation of globalization, second rate products and services will not be able to survive, only those who adhere to the first, and low cost, and high quality, and has an absolute advantage products and services in market positioning, can win in competition .Therefore, Welch decisive that eliminated some profitable but has been out of business, only leaving those business of dominant in the market, required that all of GE's business division to become the first or the second in the market, otherwise it will be closed or sold, to achieve the goal of GE as the world's most competitive company.

1.1.3 Legal Copy

Continuous learning is an integral part of the GE thinking changes way, also is important a business philosophy of GE. Externally, GE has adopted new product technology of Chrysler and Canon; has adopted high efficiency raw material supply technology of GM and Toyota; learned about the Motorola Six Sigma management. Internally, between Division of GE technology, and design, and rewards and evaluation system, and the production implementation of shared. To transform the company into a learning organization, GE invested 800 million dollars a year for training, employee without training by Bentonville college of headquarters may not be improved.

1.2 Institutional Culture Change

Idea change is the pilot of management change, but there was no change of system and mechanism of enterprises, corporate culture change is impossible. In order to become more competitive worldwide company, GE conducted a series of institutional culture change.

1.2.1 No Limit Organizations

To make GE more competitive, GE is committed to building the "boundary- free organization", creating a smooth and progressive global company. …

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