Academic journal article Informatica Economica

Conceptual Analysis for the Strategic and Operational Knowledge Management of a Port Community

Academic journal article Informatica Economica

Conceptual Analysis for the Strategic and Operational Knowledge Management of a Port Community

Article excerpt

Ports working in a network-community that is composed of a group of associative enterprises and logistic chains require managing their strategic and operational knowledge for achieving the efficiency of their activities at both levels. A conceptual model is presented that allows the development of a strategy for a port community through a strategic planning approach using operational knowledge. The different actors that participate in the community, their roles, and the main processes in which they participate are characterized. Then the vision and the mission of the community, and the strategic objectives in the four perspectives of the Balanced Scorecard: financial, clients, processes, and learning and growth, are defined. Finally, a set of indicators oriented toward the knowledge management of the main actors participating in the community is designed.

Keywords: Strategy; Knowledge Management; Communities, Business Plan, Balanced Scorecard

(ProQuest: ... denotes formulae omitted.)

Introduction

Organizations, whether companies or communities, are faced with the imperative need to establish long-term competitive ad-vantages that can be adapted, in their nature, to the changes required by their action envi-ronment. The knowledge of an organization is a high value intangible asset which, alt-hough not recorded in the accounting or fi-nancial statements, contributes substantially to its results [2]. Knowledge must be man-aged in a strategic manner and must be aligned with the strategy of the organization, and allows it to learn at all times [9], [15], [19].

Ports working in the modality of network-communities are composed of associative companies and logistic chains that have a multiplicity of actors (with physical and in-formational flows), among them port compa-nies, outer ports, port terminals, cities, and public and private organizations that support export and import activities [5].

Future ports can be seen as "producer - transport - port communities", "port - port communities" and "port - transport - client communities," and "city-port communities" that must share a common vision and strate-gy, in an effort to satisfy their different stakeholders and society as a whole [7], [1], and [11].

The value creation process by means of knowledge management in communities brings up the need to integrate personal and organizational intelligence into the collective management processes, generate learning mechanisms, interconnect people to dialogue and learn together, and design knowledge transfer mechanisms among the members of the community [6]. One of the experiments that should be highlighted is the management system developed in the port of Yantian in China by YICT and the Easyport [3].

This project considers a port community sys-tem that allows sharing information with the different agents that participate in port activi-ty, and it has led to improved port efficiency and supervision. In this context methodologi-cal proposals have been developed that set the mission, vision and strategic objectives for the whole port community in the four perspectives of the Balanced Scorecard [14]. It therefore becomes necessary to identify the indicators related to knowledge management for the port community that show the added value and the efficiency of the activities of interest to the whole community.

2 Actors in the Port Community

Main Actors in the Port Community.

The Port Community is composed of a set of actors that are related to the logistics lines, among them the Port Authority itself. It is centered on the port's setting, in the same re-gion, and is part of it [16]:

The Port Company is very important because it is the Port Authority that leads and drives the Port Community [8]. It leads the logistic chains and the development of the infor-mation systems used by the other actors in the port system. The Port Company is auton-omous from the State (port logistics and au-thority) and is the owner of its facilities ac-cording to productivity indicators of ECLA [4]. …

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