Academic journal article IUP Journal of Management Research

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Academic journal article IUP Journal of Management Research

Focus

Article excerpt

In today's world, newspapers play an important role in one's life. Even in the era when information is just a click away, newspaper has not lost its charm. It comes to us every morning carrying loads of information from local, national and international perspectives. In the light of the positive and constructive role played by newspaper, Rashmi Gupta and H V Gokhale, in their paper, "An Analytical Study of Readers' Perception and Satisfaction Towards the Leading Newspapers of Nagpur Region", have studied the readers' perception and satisfaction towards various articles and columns published in the four leading newspapers in Nagpur region. The results reveal which newspaper had the highest readership, readers' satisfaction regarding various columns, and perception of people towards local editions and supplements that come with the newspaper.

Consumers' attitudes play a major role in decision making, as they govern one's thoughts, influence their feelings and affect behaviors. Consumer attitudes can create a great advantage to the marketer if understood in the right sense. On the other hand, marketers can lose their customers if their attitudes are not properly judged. In this context, N Anilkumar and Jelsey Joseph, in their paper, "Factors Influencing the Pre-Purchase Attitude of Consumers: A Study", present a brief review of the attitude and behavior nexus conditioned by the consumerrelated factors, social factors and the intervening situational factors, combining the Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM), based on a attitude-focused study on Microwave Oven (MWO). They have concluded that TRA and TPB have been monumental in defining the attitude-behavior consistency of consumers towards purchase of merchandise for domestic consumption even today.

Emotional Intelligence (EI) is the buzzword in most of the organizations these days. …

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