Academic journal article Journal of the International Academy for Case Studies

Coastal Flooring

Academic journal article Journal of the International Academy for Case Studies

Coastal Flooring

Article excerpt

CASE SYNOPSIS

Timothy Price was the majority owner and operator of a 100-year-old, regional flooring supplies company. General contractors hired Coastal Flooring, who in turn hired subcontractors, to supply and install carpeting and hardwood in retail, residential, and commercial projects. Because a large portion of Coastal Flooring's business had been hurt by a recession, the company was considering marketing themselves to the increased number of government contracts that were becoming available in 2010 and 2011. These changes could have significant effects on Coastal Flooring's operational structure and regulatory obligations. Price must decide if the shift in the company's marketing and operations is worth the risk.

INSTRUCTORS' NOTE

LEARNING OBJECTIVES

Following discussion of this case, students should be able to identify some of the complexities that arise when a small business seeks to change its market position to increase its overall revenues. The case also informed students about the issues, internally and legally, that small businesses face as they try to expand. Specifically the objectives include:

* To examine how Federal employment law can impact small business in both day to day operations and as they grow.

* To identify key considerations that Tim Price and Coastal Flooring should examine as they move forward in their decision making.

* To gain a better understanding of the multifaceted nature of small business decision making and the pitfalls of thinking too operationally and less strategically. …

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