Academic journal article Journal of the International Academy for Case Studies

International Studies at Salzburg College

Academic journal article Journal of the International Academy for Case Studies

International Studies at Salzburg College

Article excerpt

CASE DESCRIPTION

The primary subject matter of this case concerns the strategic decision-making, market characteristics, and philosophical perspectives of understanding world cultures. The case has a difficulty level of three, appropriate for junior level students. The case is designed to be taught in a 50 minute class period and is expected to require two hours of outside class preparation.

CASE SYNPOSIS

Dr. Ina Stegen (pronounced "Schdegen") was the founder and executive director of Salzburg College, an international studies program for college students located in Salzburg, Austria. As Dr. Stegen was retiring, she needed to find a replacement for the position of executive director; someone who could take the reins of the college, increase the enrollment, and keep to the founding principles of Salzburg College alive and well. Salzburg College was founded on the idea that cultural exchange was important for the development of mutual understanding between differing cultures around the world. However, many college students who attended Salzburg College in recent years seemed more interested in developing their own job skills in an international setting than in cultural understanding and world peace. …

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