Academic journal article Journal of Community Positive Practices

Rural Entrepreneurship: Between Economic Objectives and Traditional Culture

Academic journal article Journal of Community Positive Practices

Rural Entrepreneurship: Between Economic Objectives and Traditional Culture

Article excerpt

Abstract. The efforts to understand the social and economic changes in Romania require the understanding of the social context and the factors contributing to its ongoing growth. Although the expectations of the 1990s have not resulted to improved the living standards, we find that the rural population did not witness how the dynamics of the Romanian society, but the extent of their capacity for assessing individual interests trying to adapt to new demands of the modern society.

The current difficulties a given by the efforts of the grafting the modern elements on the traditional funds to prospect the behavior checked in the past but with mixed results today.

In this article we seek to identify the possibility of connecting the opportunities to the traditional mentality of a society comprised of the fever requirements of globalization and find answers to questions about the ability to maintain the traditional cultural background or if the current upgrade price is the traditionalism.

Keywords: Rural entrepreneurship, globalization, rural environment, peasant culture, traditions.

1. Introduction

The traditional societies, especially those from Eastern Europe have experienced a history of fluctuating under the influence of some periodic changes in the global geopolitical configuration. The differences between Eastern and Western companies have resulted in taking the population to two different life philosophies: Western followed by America, where Western philosophy was take to the highest levels of economic performance, the company development based on excellence and economic competitiveness, up to a high concentration of economic and military domination. East followed a different path of evolution, the social balance has become the focus of the small rural communities, and continuously exposing the risks of various geopolitical events that have reshaped repeatedly the social and the economic context, not oriented the economic competitiveness.

The economic strength of the Western civilization has spurred the development impact in other field's social, cultural, educational, etc. The trend was that the emergence of the social systems with a coherent and harmonized rapid transmission area role models, supported by favorable profitability ratios resulting from weaker countries, militarily and economically. The main gain of this configuration was the social development boost and the population change their tolerant and versatile.

The Eastern countries such as Romania, have been characterized by efforts of connecting to orbit developed societies, made up of small rural communities, autarchic, concerned with subsistence and not by profit. In this case, the balance was the main goal of social organization, economic and religious. The family structures and community relations were subsume with perpetuating community in which economic needs were integrate into a harmonized system. The dynamics, implied by the context, aimed to identify the social functions seeking the balance, in the absence of the external influences the preservation of this common tendency, which maintained balanced the social structure. The tradition has become the main reference of the rural communities that offer continuity and perpetuation of landmarks.

The current differences between companies in developed and developing countries reveals a historical foundation that does not allow initiation of social development in the second category of countries at a pace similar to the first category. The community inertia, based on a useful mechanism in the past coexists with the trends of modernization and adaptation to the systems values that actually are better suited to individual aspirations.

The discrepancies between contemporary societies show a difference of structure in the location of economic activities in the world community. In developed countries it occupies a central role, due to material values prevalent, while in countries like Romania are integrate into a universe based on religious and traditional values. …

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